heinz
the breakfast
Brand: heinz
Awards:
2025 Clio Awards
Silver
2025 ADDY Awards
Mass Transit Gold
Packaging Silver
Point of Purchase Silver
Special Event Materials Silver
Campaign Silver
The single ketchup packet at breakfast restaurants is Heinz's greatest medium. But for some reason, it's never been designed to have the right portions for different meals. To promote Heinz's new series of spicy ketchup, we're redesigning them to the right portions for popular breakfast menus for the first time in history.
Custom Spicy Packets
Redesign Heinz ketchup packets with the perfect portion for popular breakfast items.
Packet-Inspired OOH
Launch outdoor ads styled like the new packets
turning public spaces into giant condiment moments.
Spicy Breakfast Challenge
Redesigned ketchup packets come with a QR code on the back
scan to unlock spicy Korean breakfast recipes
In-Store Packet Placement
Distribute the custom packets at real breakfast spots
so customers can try the right spice, right portion.
