Joanne CHoi

App Story
A project I initiated from just two small ideas was selected as one of Apple’s ‘Top 20 apps recommended for 2020’, and later, after my departure, received Google Play’s ‘Best of 2023 – Honorable Mention’, growing into an app with over 200,000 users.
The two ideas led to creating a team of five from researching, planning, designing, publishing, pivoting, analyzing, and doing it all over again.
This experience gave me a strong foundation and allowed me to become an award-winning art director who solves problems in every process.
I can’t wait to team up with you bringing what I’ve learned.

Experience

08. 2019 - 09.2022
Team Blender
/ Seoul, Korea

‘Mojito’ iOS Application Development & Release

https://mojitto.bar
Application Release : 2020.06.03
Project Team Intro Page : https://teamblender.co/
Instagram : https://www.instagram.com/mojitto_official/

Apple: Top 20 apps recommended for 2020
Google Play: Best of 2023 – Honorable Mention
Apple App Store:
– Best apps in July 2020
– This week’s Editor’s Pick; reached 63rd in all free app ranking
– Reached 6th in lifestyle category app
– ‘Editor’s Pick for new apps’
Surpassed 200,000 downloads upon my participation,
with 30,000 downloads achieved within the first 2 months

Service Operation & Business Development Internship

01. 2020 - 07.2020
Naver Z Corporation
/ Seoul, Korea

Service operation & business development internship
Service operation
– Developed tutorials, managed guide account (6k followers), created 10 challenges
    (1k avg users participants)
– Planned brand challenges (Cherry Bullet, SF9, Nike) for promotions and events.
Business development: virtual models project
– Released virtual models (Ren, Rio), created Gen Z characters, styled for brands
    (Esteem, Nike, NorthFace, Eggdrop).

08. 2019 - 05. 2023
Design Goods Brand Founder
/ Seoul, Korea

Instagram & marketing
– Grew Instagram to 18.7k followers, 5k avg impressions/post,
    engaging 57% of audience aged 18–24
E-commerce operations
– Managed stores on 6 platforms, addressing 14,000+ reviews and inquiries.
Brand development & achievements
– Created a Gen Z–focused brand with a vintage/arts concept
– Starting with just $300 and achieving a six-figure net income in the first year,
    then doubling that net income in the following year.

Launched and managed a design goods brand, overseeing sourcing,
production, and design of accessories and stationery

Awards

11. 2016
Kyung Hee Uni
/ Seoul, Korea

07. 2019
Hanhwa Investment &
Securities Co., Ltd.

05. 2025
ADDY AWARDS

05. 2025
Andy awards

Academicus Conference, inter-collegiate event of 5 universities in Seoul
– Awarded 2nd prize
– Focused on solving social issues with business perspectives
Hanwha Securities Steps Finance UX Contest
– Grand winner
– Proposed ideation and promotion strategies for ‘Steps Live’
Heinz [The Breakfast package]
Mass Transit / Gold
Packaging / Silver
Point of Purchase / Silver
Special Event Materials / Silver
Campaign / Silver
Dove [Unofficial ambassador]
Single Occurrence or Installation / Silver
Campaign / Silver
Norton [Brad Pitt Yourself]
Best in Show finalists
Vaseline [Blue Shield]
Shortlist
HEINZ [THE BREAKFAST PACKAGE]
Shortlist
GOOGLE CLOUD [THE HABITAT PROJECT]
Shortlist
VASELINE [BLUE SHIELD]
Winner
HEINZ [THE BREAKFAST PACKAGE]
Merit

BACHELOR OF BUSINESS ADMINISTRATION

Bachelor of fine arts / Advertising

05.2025
Clio awards

05.2025
One show awards

Education

03. 2016 - 11. 2021
Kyung Hee Uni
/ Seoul, Korea

09. 2023 - 09. 2026
School Of Visual Arts (SVA)
/ New York , US

Skills

SVA Silas H. Rhodes Scholarship
The top scholarship awarded by the School of Visual Arts

Adobe Creative (Photoshop,Illustrator, InDesign, Premiere Pro,After Effects, XD), Figma, Midjourney