bRad pitt yourself
Brand: norton
Awards:
2025 ANDY Awards
Best in Show finalists
On January 15, 2025, a French woman named Anne, who believed she was in a relationship with Brad Pitt, was conned out of €830,000 by scammers posing as the actor and his mother. While it became a global-scale mockery, Norton Antivirus believes this issue is way more serious than it looks since AI is evolving daily. So, to raise awareness of AI's new development and its potential dangers, we decided to use this incident and partner with Brad Pitt: We'll launch a Brad Pitt filter and let the world know anyone can be Brad Pitt.
Brad Pitt Filter
Brad Pitt Instagram filter launched for the MZ generation. Anyone can use the filter and join the ‘#bradpittyourself’ challenge to share and spread it. Shows how easily faces can be faked—turning fun into a powerful warning.