IDEA: Rebrand Crocs as a style-flexible product that can be customized to match each individual's personal taste.
SCALABILITY: Although it begins as a standalone campaign, *Crocs Your Way* has the potential to grow into an ongoing brand platform through future extensions such as *Festival Edition* and *Artist Edition*, showcasing long-term brand flexibility and relevance.
Crocs Your Way
This campaign aims to shift the perception that while Gen MZ enjoys wearing Crocs comfortably at home, they often hesitate to wear them outside due to style concerns.
This campaign repositions the brand as one that empowers individuals to confidently express their unique sense of style—anywhere, anytime.
INSIGHT: Gen MZ wears Crocs comfortably at home but hesitates to wear them outside due to concerns about fashion and image.
GOAL: Redefine Crocs as a stylish item that people can confidently wear outside—not just at home.
The first series
Experiential Activation
The limited edition everyone wants
Retail price: $350 | Resale price: $2,084 (2025)
CrocsOregonEdition
An interactive pop-up site where users can design custom Crocs inspired by the Nike Air Max 1 University of Oregon.
Jibbitz Collection
begins with a custom collaboration featuring limited-edition Nike sneakers.
Social
Street-Style Takeover
Users shared their custom Dream Crocs using Instagram Story templates.
By uploading their colorways and jibbitz picks, and tagging @Crocs with #DreamCrocs #Challenge,
they entered for a chance to have their design produced and featured by Crocs.
ooh
Street-Style Takeover
We captured stylish individuals wearing their Dream Crocs in trendsetting locations like SoHo, blending the brand into real, fashionable street culture.
These looks were featured in OOH ads, shifting the perception of Crocs from casual clogs to coveted shoes you’d be proud to wear.
