Blue Sheld

Brand: Vaseline

Awards:
2025 ANDY Awards
shortlist

The tattoo industry keeps on increasing. In the U.S., half of the people will have a tattoo by 2035. However, with the increase in tattoos, hygiene problems are also rising because there is no industry standard. According to an article on Health Line, around 2 million infections are reported annually. As Vaseline is widely used to heal tattoo scars, we created a new hygiene standard for the tattoo industry called “Blue Shields,” a label we give to parlors that keep sanitation guidelines and have great reviews.

Blue shield stars

Hygiene Star Rating System A star-based hygiene rating system
inspired by the Michelin Guide.

Tattoo Hygiene Map

Tattoo parlors with Blue Shield certification are displayed on Google Maps
with custom icons, allowing users to easily identify clean and trusted locations.

collaboration Goods

@bangbangnyc
@mr.k_tattoo
@_dr_woo_

Launched a limited-edition Vaseline product in collaboration with renowned tattoo studios, blending skincare with street culture and credibility

Designed a tattoo hygiene care kit as branded merchandise,
including essential aftercare items to promote safe and sanitary tattoo healing.