The Breakfast Package

Role: Planning, Art Direction

Award:

Heinz: The Breakfast Package

Heinz ketchup has never been designed in the right portion sizes for popular breakfast menus until now.
There has only ever been one packaging shape.

we're redesigning them to the right portions for popular breakfast menus for the first time in history

The front of the package

The back of the package

Next

[Dove] Unofficial Ambassador